About Us
ORR Cycling was born from a simple belief: great rides deserve great equipment.
What started as a passion for cycling has grown into a commitment to designing carbon wheel systems and adventure-ready gear that riders can trust when the road turns rough, the miles stack up, and the expectations are high. We build products for cyclists who ride because they love it, and who demand performance without pretense.
Designed by Riders, Proven on the Road
We don’t design from behind a desk. Every wheelset and bag we create is shaped by real-world riding, long test miles, and an obsession with refinement. From fast road rides, mountain adventures and gravel adventures that disappear into the horizon, ORR products are engineered to balance strength, weight, durability, and ride quality.
Built With Purpose
ORR Cycling is proudly American-owned and operated, and we strive to run our business with integrity, gratitude, and respect for our customers. We believe in doing things the right way, treating people fairly, and standing behind what we make.
When you choose ORR, you’re not just buying gear. You’re supporting a brand that values honesty, hard work, and long-term relationships over shortcuts.
Performance Without the Ego
Cycling can take itself too seriously. We don’t.
Our goal is simple: create premium cycling products that perform at a high level without the inflated price tags or unnecessary hype. We focus on what actually matters when you’re riding, racing, or exploring somewhere new.
Whether you’re chasing personal bests, lining up on race day, or loading your bike for a weekend escape, ORR Cycling is built to ride with you.
Ride With Confidence
We’re grateful for every rider who chooses ORR Cycling and trusts our gear on their journey. Your support fuels our growth, sharpens our designs, and keeps us pushing forward.
Core Values
At ORR, our values shape every decision we make, every product we build, and every relationship we form. They are rooted in our faith and reflected in how we serve riders, dealers, and our community.
Quality
Excellence is an act of stewardship.
We are committed to building cycling equipment that reflects care, precision, and durability. From materials and design to testing and support, we pursue excellence because we believe our work should reflect the value of doing things well.
Customers
People come before transactions.
Every rider and dealer we serve matters. We value long-term relationships built on trust, transparency, and respect. Our goal is not simply to sell products, but to support the people who rely on them, before and after the ride.
Morals
We believe character matters.
Our business is guided by principles that call us to honesty, humility, and accountability. We strive to honor God in our work by doing what is right, even when it is difficult or unseen. Integrity is not a marketing message for us; it is the standard by which we operate.
Our Commitment
These values are not aspirational slogans. They are promises we strive to live out daily as we serve riders, partners, and communities through ORR Cycling.
ORR Cycling
Created for cyclist, by cyclist!
Founder - Jason Orr Williamson and his family Ashlan, Charlie (Orr) and Sam.
Commit your actions to the Lord, and your plans will succeed. - Proverbs 16:3
Then Jesus said to the disciples, "Have Faith in GOD." - Mark 11:22
